PapayaMobile has created an advertising platform that allows Android developers to cross-promote their apps with those of other developers in the network. Released on July 12, AppFlood was designed to complement other methods of acquiring new users.
User acquisition, in this case, means advertising. You can promote your app with your choice of banner ads, interstitial ads, or a “more games” panel for free. It’s not just a one-on-one ad exchange between two developers: these ads will appear in other apps throughout the network. See a sample interstitial ad below.
Each app you connect to AppFlood comes with 1,000 install credits, meaning that when people see your ad on another app, up to a thousand of them can download your app at no cost to you. You can purchase more credits when you run out. At the same time, other developers’ ads will appear on your app so that you can earn credits for referring downloads as well.
Instead of an instant payout for referral traffic, you can choose to bank your credits and use them on other apps that you release on the network. PapayaMobile CEO Si Shen shared this tip: If you have an older app that you’re ready to retire, you can grandfather your install credits from the old app into the new one. This way, you’ll have a bigger ad “spend” at the new app’s launch.
The service is free, and developers keep 100 percent of the revenue they earn. Said Shen in a statement, “We made AppFlood completely free so developers can get their games in the hands of users in a way that’s simple, flexible, and fair.”
Our sibling blog Inside Mobile Apps pointed out that the service competes with other cross-promotional platforms like Chartboost, the key differences being that AppFlood lets developers accumulate and transfer credits, as well as promote their apps with different kinds of ads.
Developers Frenzoo, Bulkypix, and Infolife have already given the platform a test drive in private Beta.