Patch Topples Paywall in Sonoma, Calif.

The launch of Sonoma Patch, a hyperlocal news site covering Sonoma, Calif., which is part of Aol’s Patch initiative, crumbled the paywall of local twice-weekly newspaper The Sonoma Index-Tribune, after just three months, fellow local newspaper The Press Democrat reported.

The Index-Tribune began charging readers $5 per month for Web-only access in September, with that newspaper’s publisher and editor-in-chief, Bill Lynch, writing to subscribers that free access to its content “is a business model for newspapers that cannot be sustained,” according to The Press Democrat.

However, once Sonoma Patch debuted in late November, The Index-Tribune took down its pay wall, The Press Democrat reported.

Related Stories
Mediabistro Course

Email Marketing

Email MarketingStarting January 12, learn how to create campaigns that engage subscribers, increase awareness, and drive traffic and sales! In this course, you'll learn how to create effective email campaigns to meet your company's goals and objectives, develop copywriting and design techniques, create and manage distribution lists, and more! Register now!