PEJ Launches New Media Index

For more than 10 years, The Project for Excellence in Journalism has been tracking traditional print and broadcast news coverage with the weekly News Coverage Index. Today, the Pew Research Center announced the launch of PEJ’s New Media Index, which will look at how the news on blogs and other social media sites compares with the mainstream media.

The inaugural edition, not shockingly, finds that bloggers and traditional journalists both focused on President Obama’s inauguration. From the index:

But while the old media quickly turned away from the inauguration to the announcements and decisions during Obama’s first frenzied days in office, the online discussion remained more sustained on the implications of the inauguration itself.

The New Media Index will be a regular Friday feature on PEJ’s website, Journalism.org.

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.