Americans still use Google to find their favorite social networks, according to a report by Experian. Facebook, YouTube, and “Facebook login” topped the list of popular search terms on Google and other search engines in 2012.
Social media terms made up 6.03 percent of hitwise’s top 50 searches, the study revealed — a 44-percent increase since 2011. Facebook alone accounted for 5.84 percent of all searches in the United States, counting variations like “facebook login” and “facebook.com.”
“Navigational searches continue to dominate the top search results as users continue to visit their favorite sites via search engines instead of directly entering a web address into their browsers URL bar,” explained Bill Tancer, general manager of global research for Experian Marketing Services, in a statement.
Searches for Yahoo-related terms made up 0.79 percent of all searches — an increase of 34 percent compared with 2011.
YouTube terms went up 23 percent over 2011, making up 1.67 percent of all searches in the U.S.
Overall, Google terms (including YouTube) trailed behind Facebook at 1.91 percent, which is still an increase of 20 percent over 2011 (despite the fact that it’s redundant to search for Google on Google.com.)
In fact, almost all of the top 10 search terms in the U.S. were either social networks or companies that offer social features like free email. Newer sites, like Pinterest and the dating site Plenty of Fish, were also in the top 50 this year.
Most of these sites can be found in the browser bar by adding a “.com” to the end.
The report, which included 1,000 unfiltered U.S. search terms across more than 60 search engines, did not include data from mobile searches.
Image by alexskopje.