People and foursquare want fans to be able to check out places where celebrities are checking in. The magazine and the location-based application teamed up on an initiative allowing foursquare users who follow People to receive insider tips from the magazine’s editors on New York and Los Angeles celebrity hotspots and what to do there, as well as exclusive People badges.
People will also add contextual links to foursquare on its Web site and mobile site, and its tips on restaurants, bars, clubs, and boutiques in the two cities will follow the pattern of this example: “@Minetta Tavern: If you manage to get a seat, don’t miss the $26 Black Label Burger (and equally loved bone marrow appetizer). And be sure to say hi to Madonna or Gwyneth for us — they could be at the table next to you.”
People Digital editor Mark Golin said:
We’re excited to launch our partnership with foursquare to give users direct access to all the scoop on where the celebs they read about in our magazine and online are eating, partying, and shopping, as well as what they do at those locations. Partnering with foursquare is yet another extension of People‘s mobile efforts and a natural way of expanding our location-based content.
And foursquare director of business development Tristan Walker added:
Our partnership with People is a perfect example of how brands can use the foursquare platform to guide real-world experiences. People‘s branded tips will encourage fans of the magazine and the Web site to go out and explore the venues that their favorite celebrities are visiting.