Pepperjam, M3 Mobile Join in Confusingly Named Venture

MediaPost reports that Pepperjam, an Internet and affiliate marketing agency, and M3 Mobile, a mobile ad agency, have joined to offer advertisers a “one-stop-shop for Internet and mobile marketing” called (get ready) “pepperjamMobile Powered by M3 Mobile.”

Of course, you don’t have to say it out loud in order to use it. The new service will incorporate the services of both companies, the report said, as well as new offerings such as a proprietary technology that combines the two sets of marketing tools into a single platform, which in theory “[helps] advertisers simplify and integrate their marketing programs.”

In other words, it’s basically what every mobile ad company is trying to do lately—wrap their services in something that works with an advertiser’s existing efforts on other platforms, so that they’re not buried in arcane mobile geekspeak while trying to ensure their mobile ads will actually reach consumers.

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