Perfect Market: Hard News Still Tops Celebrity Scandals

The results of a new analysis of news stories that combined traffic and ad revenue this past summer by Perfect Market bucked the conventional wisdom that celebrity scandals are the road to online success, as its top 10 topics were all hard news, AdAge.com reported.

The top 10 story topics from Perfect Market, according to AdAge.com: unemployment benefits; Gulf recovery jobs; the recall of eggs; the Gulf oil spill; mortgage rates; jobs in general; President Barack Obama; Social Security, immigration reform; and California’s Proposition 8.

Perfect Market chief strategy officer Robertson Barrett told AdAge.com, “The rates paid by advertisers on Google AdSense for immigration-related terms are higher than the celebrity-related stuff like Lindsay Lohan.”

A visual version of the top 10 stories appears after the jump.

Related Stories
Mediabistro Course

Social Media 201

Social Media 201Starting October 13Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!