The results of a new analysis of news stories that combined traffic and ad revenue this past summer by Perfect Market bucked the conventional wisdom that celebrity scandals are the road to online success, as its top 10 topics were all hard news, AdAge.com reported.

The top 10 story topics from Perfect Market, according to AdAge.com: unemployment benefits; Gulf recovery jobs; the recall of eggs; the Gulf oil spill; mortgage rates; jobs in general; President Barack Obama; Social Security, immigration reform; and California’s Proposition 8.

Perfect Market chief strategy officer Robertson Barrett told AdAge.com, “The rates paid by advertisers on Google AdSense for immigration-related terms are higher than the celebrity-related stuff like Lindsay Lohan.”

A visual version of the top 10 stories appears after the jump.