Digital publishing software company Perfect Market unveiled its Digital Publishing Suite today, “a powerful, comprehensive set of adaptive tools for increasing traffic, engagement and revenue.”

The company has worked with 200 different kinds of publishers, ranging from news organizations to magazines to online outfits to broadcasters, helping them build a stronger web presence. The new suite contains many tools for improving social networking efforts, stronger SEO and more effective links.

Here’s more about one targeting tool included in the suite: “Perfect Promos gives publishers more control over on-site promotional messaging for subscriptions, social engagement and more. The new product provides publishers the ability to target specific messages for different audience segments, including brand, search, social and local audiences.”

At the AllFacebook Marketing Conference last year, Perfect Market chief revenue officer Tim Ruder showed how your Google+ profile can help your online writings get noticed.