How do you get people to join a brand new social network? Make it uber exclusive and target the leaders of an industry. That’s why when I was stealthily approached and introduced to the brand new social networking service I realized how secretive it really is. Do you want to become a member and get invited to the super selective crowd? You can go enter your email on their site but it won’t guarantee you admission.

We might have some invites available at Social Times but if we did, we couldn’t tell you about it because that’s how selective this site is. Early reports suggest that the site has already embraced OpenSocial, has a mobile client, has a number of geek thought leaders as a members and is revolutionizing the social web. This is all taking place behind the closed doors of the extremely secretive new site.

Last night was the launch party of Pheltup in San Francisco but the venue was changed at the last minute. No photos were allowed out of the party on Flickr but insiders were able to access the photos via http://www.pheltup.com/pheltup-launch-party. If you want to know why people were invited, you could find out from within the site since it is tagged as “The first social network that not only tells you WHO is doing WHAT; but also WHY.”

The social network is poised to explode when it opens up but you are going to have to stick out your “pheelers” to have any chance of getting into the site early on. Good luck getting in my fellow sleuths! Be sure to let me know once you do!

Top Stories
 
Mediabistro Events
EVENTS
Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.