While the internet is exploding with news about Apple’s new phone, there’s a small but noticeable buzz about a phone concept that’s the antithesis of “new.”

The concept itself is like Legos, a modular phone based on a block configuration with parts that are exchangeable. The design is in its infancy, but its designer is driven by the idea that we are wasting too much materials by continually making, buying, and then throwing away hardware once every two years. It’s a mountain of waste, and in the end you never get what you really want to begin with – a phone that suits your every need.

Watch the concept video to learn more. Their website is down due to high volumes of interest.