PhRMA Pushes for FDA Logo, Links to Drug Info

PhRMA, or Pharmaceutical Research and Manufacturers of America, which represents pharmaceutical research and biotechnology companies, is pushing for something along the lines of a Food and Drug Administration logo or FDA-approved logo to guarantee that Twitter or Facebook mentions of products link to pages with the respective pharmaceutical company’s FDA-mandated risk information, AdAge.com reported.

Speaking during the first day of two days’ worth of FDA hearings in Washington, D.C., as reported by AdAge.com, PhRMA assistant general counsel Jeffrey K. Francer said:

Consumers on the Internet are accustomed to viewing pop-ups, rollover text, links and other communication mechanisms. The FDA should recognize, as the (Federal Trade Commission) has, that space limitations in certain formats warrant allowing certain long warnings to be accessed using a prominently labeled hyperlink.

And Consensus Interactive managing partner/director-digital Tiffany A. Mura added:

Guidelines need to be implemented in 2010. Months are the equivalent of years on the Web.

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