Pinterest Acquires Recommendations App Livestar

Pinterest has acquired the mobile app Livestar, a mobile app that provides users with recommendations for local venues from their social contacts and others.

Livestar launched in June of last year.

The move is focused on acquiring Livestar’s engineering talent. Three members of Livestar’s four-member engineering team will join the San Francisco company. Livestar founder and CEO Fritz Lanman, a Pinterest angel investor, will not be hired but will continue in an advisory role at the company.

“We think the Livestar team is a natural fit for Pinterest because of their commitment to inspiring people to do things in their everyday lives through social and expert recommendations,” a Pinterest spokesperson said.

Pinterest made its first acquisition, Punchfork, in January. In recent months, the site has been making improvements to the way users discover new content.

Livestar has already shut down and users received their data in an email. Lanman is moving on to an as-yet unannounced new venture.

Related Stories
Mediabistro Course

Content Marketing 101

Content Marketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you how to create, distribute, and measure the success of your brand's content! Sign-up before November 10 to get $50 OFF with early bird pricing. Register now!