Etsy, one of the first websites to include ‘Pin It’ buttons on all of its photos, joins the first cohort of mobile apps to get the buttons.
The pilot also includes the craft apps ModCloth, SnapGuide and Brit + Co. and the informational photosharing app Fotopedia. Mobile commerce apps Zulily and The North Face, travel app Jetsetter and the TED talks mobile app have also launched Pinterest integration.
Until its most recent spate of small launches, Pinterest has been relatively quiet. Today’s app integrations show that the company is content to continue to appeal largely to “light” crafty and commercial use cases. But as it embeds its product in more popular services, it gains staying power.