It’s easy to see why Pinterest’s traffic has increased 429 percent in the last quarter: the online pinboard is more fun than a pair of scissors and a stack of magazines. This infographic from Monetate shows how Pinterest drives referral traffic to retailers, gaining an edge over Google+.
Pinterest is the first social media site to recreate the feeling of flipping through the Sunday ads of the newspaper. Major retailers that have already caught on to the site’s potential have started filling up the pin cache with images for users to look at and pass around. Fortunately for the users, the selection looks pretty good. According to Pinterest, the top retail pinners include Modcloth, an indie boutique; West Elm, a modern furniture chain; Nordstrom, an upscale department store; and HGTV, the cable channel where shows like House Hunters and its many spinoffs are giving us all real estate lust.
Search engines are the third largest drivers of traffic to retail sites. The top five websites in this space are currently Facebook, YouTube, Twitter, Yahoo, and Pinterest. Google+ is trailing behind at number 9. But keep in mind that Google+ and Pinterest are much newer sites than any of the others. It would be interesting to see how this chart would look if Pinterest had launched at the same time as Facebook. Do you think that a more generalized social network like Facebook is still the best place to drive retail traffic, or has Pinterest found itself a niche?