Are Pinterest Followers More Loyal Than Facebook Fans? [Report]

A Pinterest follower is more difficult to earn than a Facebook fan, but Pinterest users tend to follow a higher percentage of brands, according to a Piqora white paper citing data from comScore.

Facebook users cast a wider net by following an average of 130 entities, the research revealed, while Pinterest users are more selective, following only 20-50 others on Pinterest.

“We believe the reason Pinners follow a select group is because their feed can quickly become unmanageable,” wrote the Piqora team. “Unlike Facebook’s EdgeRank algorithm, Pinterest is a feed of all recent activity, so as a user, following 50+ brands can get out of control quickly and feel very overwhelming.”

Piqora, which sells a marketing suite for Pinterest, concluded that establishing a presence on the platform is worth the effort, as brands and retailers make up 50% of the profiles that Pinners follow, compared to less than 5% on Facebook.

Readers, do you think a follow on Pinterest is a better indicator of brand loyalty or interest than a Facebook Like?

Image by Mike Laptev.

Related Stories
Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Register now!