Pinterest Goes International

Pinterest AppThe pinning craze has come and gone… viral.  With millions of users pinning new content every day, Pinterest is a hub of image sharing activity and seems to know no bounds.  We did see a silght drop off last week but it was a short one and the growth has continued.

So what’s next?  To expand Internationally and support a variety of languages.

On the official Pinterest blog, the company states that it’s looking for translators to help with its first batch of translations to French, German, Japanese, Portuguese, and Spanish, but the company also hopes “to launch in many other languages soon including Dutch, Greek, Italian, Korean, Malay, Polish, Russian, Simplified Chinese, Swedish, and Turkish.”

That’s a wide variety of languages and should help Pinterst battle the various clones that are sprouting up all over the web.  There’s no doubt that this is a smart move to keep the me-toos off their tail, as it’s not hard for another company to replicate the Pinterest functionality and establish a local version that would make it harder for Pinterest to break in.

That said, there’s a lot more to Pinterst than meets the eye.  The user experience is – as is true for all great UX – so seamless that it seems obvious and invisible.  But by checking out this enlightening slideshow you can see the effort that went into getting Pinterest to where it is today.



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