Pinterest Releases Analytics Tool, Defines Metrics

Pinterest today announced an analytics tool for measuring user activity on the social network.

Business, organizations, and other accountholders with verified websites will be able to see the new statistics once they’ve switched over to Pinterest’s new look.

The image-based site is more of an inspiration board for fashion and home renovation projects than a personal photo album, so the metrics are slightly different from those of Facebook.

Here’s what the tool will measure:

  • Unique pinners: the number of people who have pinned from a site
  • Impressions: the number of people who have seen these pins
  • Referral Traffic: the number of people who have visited a site from Pinterest
  • Popular Pins: the most repinned, most clicked, and most recent pins

Pinterest’s analytics service builds on insights that third-party analytics services like Pinfluencer and Curalate have already been offering to businesses. Now the metrics are clearly and officially defined.

Today’s announcement also “builds on the set of tools we offer for website owners including business accountsPin It buttons and board widgets,” wrote Pinterest software engineer Tao Tao in a blog post. “We think that these tools will help website owners understand what’s working for them and what’s not so that they can create even better pins in the future. We even updated our business site with new tips and case studies to make things easier.”

 

 

Related Stories
Mediabistro Course

Content Marketing 101

Content Marketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you how to create, distribute, and measure the success of your brand's content! Sign-up before November 10 to get $50 OFF with early bird pricing. Register now!