Pinterest App Updates Accentuate Social and Search Features

Pinterest today released updates for its mobile apps that allow users to mention social contacts and receive notifications, as well as access searches they’ve made previously on other devices.

Pinterest follows Facebook in adopting the “@” mention convention first pioneered by Twitter. The mention feature is supported by augmented notifications. Users can opt to receive notifications only within the app or to see push notifications without opening the app.

Pinterest rolled out Android and iOS updates simultaneously, suggesting that its apps are performing well on Android. But iOS users get an additional feature in their update: Pinning from websites. To access the feature, users hit the “+” sign and type in a URL box that appears. (Pro tip: Go to the website first and copy the URL, then simply paste it in the Pinterest app.)

iOS users can also invite other members to co-curate boards with them using the mobile app.

Both updates also introduce a simple form of cross-device synching: The user can see and access searches s/he has previously conducted on the Pinterest website. The search function also adds  auto-complete, sparing users some stabs at the mobile keyboard.

social media, social networks, mobile apps, search, pinterest

pinterest, social media, social networks, mobile apps, notification

social media, social networks, pinterest, mentions, mobile apps

Related Stories
Mediabistro Course

Pinterest Marketing

Pinterest MarketingPin your way to a wider audience! Starting December 1, work with the VP of Marketing at SheKnows to learn how to leverage Pinterest for your brand. In this course, you'll learn how to create a Pinterest Playbook to develop and measure your marketing strategy, grow a follower base, run an effective contest, and stay updated on the best practices for this platform. Register now!