It’s a good year for Pinterest and retailers. According to social analytics firm, Piquora, Pinterest was able to more than triple the revenue for online retailers on Cyber Monday. This is not surprising since products pinned on the social network has been consistently profitable for retailers.
Piquora’s CEO Shara Verma told Techcrunch that Pinterest users ” are pinning to buy and they are going to Pinterest to look for products to buy. They thought of Pinterest as a destination for their holiday shopping circuit. That never happened with F-commerce or Twitter, else we would have known it by now.”
While Piquora is a direct benefactor for Pinterest social media marketing, Pinterest has been steadily gaining advertising credibility when comparing to Facebook or Twitter. Further, clicks from Pinterest are more profitable than Facebook or Twitter. In a recent survey by internet retailers, 59.4% of Pinterest users said they would increase their use of the social site this holiday season, compared to 54.8% on Facebook and 32.6% on Twitter.