Pinterest, the invitation-only social online pinboard that lets users organize and share the things they love, has grown exponentially since it launched in March 2010. “So-and-so is now following all of your boards on Pinterest” has become a more and more common subject heading popping up in my email inbox these days, and Experian Hitwise reports that the site has emerged as one of the top 10 websites within their Social Networking & Forums category.
According to new data released by Hitwise Intelligence, Pinterest.com has seen exponential growth over the last six months. They received nearly 11 million total visits last week (the week ending December 17), which is nearly 40 times the number of visits they received just six months ago, in June 2011.
For those of you that have yet to start pinning, here’s a little background on Pinterest. It’s basically a home for you to organize everything that you love, virtually pinned to different categorized boards. Hitwise reports, “Pinterest content has something for everyone, but the site is dominated by images featuring home décor, crafts, fashion, and food. Not surprisingly, visitors to the site in the 12 rolling weeks ending December 17th skewed female (58%) and between the ages of 25 and 44 (59%).”
They report that Pinterest, and the Social Networking & Forums category of sites on the whole, receive their highest share of visits from California and Texas. “However,” they say, “the Social Networking category as a whole over-indexes on share of visits from Northeastern states while Pinterest over-indexes on visits from the states in the Northwest and Southeast. This data indicates that Pinterest visitors have a different profile versus their counterparts visiting other social networking sites such as Facebook and YouTube.”
They broke down this data further and found that the states that over-indexed for Pinterest also over-indexed for Hobbies and Crafts, which indicates that Boomers and Boomerangs (an age group that is typically more into crafting than their younger counterparts) are the group most likely to visit the site.
What’s your take on the rapid growth of Pinterest and are you pinning yet?
Megan O’Neill is the resident web video enthusiast here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.