Which image bookmarking site is right for your brand? Pinterest and its competitor, Fancy, go head-to-head in this infographic from SearchEnabler.

Fancy’s self-serve commerce platform make the bookmarking site more like a virtual mall. Members show off their style and taste by bookmarking things they’d like to own or own already and all of the items on the site are for sale. If you’ve ever read Lucky magazine or subscribed to newsletters like Daily Candy, you’ll recognize the format of curated content that you can put straight into a a shopping cart. Fancy features things like accessories and handbags from Boticca and designer tees from Urban Cricket.

Pinterest, in contrast, has a broader focus. Members create wish lists, but they also post videos and quotations, as well as create collages (called boards) of home improvement projects or other things they’re interested in.  Because of this, brands like Lowe’s and Whole foods are able to reach users while they are thinking of renovating their kitchens or planning a meal for a party who might not place orders directly online. Etsy, the DIY marketplace whose business is based on a merchant platform for indie craft-makers, would use this to draw attention to items on their site.

The biggest takeaway from this comparison is that Pinterest is where you go for referral traffic, whereas Fancy is a place to set up shop and sell directly. But keep in mind that the communities are a little different for each site and it would be good to look at both and get a feel for which one is the best place to find your target customer.