Happy Birthday to You(Tube)
Its raison d’être is giving others a spotlight and a voice—YouTube demonstrates the power of putting partners first.
Its raison d’être is giving others a spotlight and a voice—YouTube demonstrates the power of putting partners first.
Content licensing agreements now account for about 10% of Reddit’s total revenue, the company’s COO Jen Wong told ADWEEK in an exclusive interview Wednesday. “It’s a small part of our [...]
A range of policies recently issued by Mark Zuckerberg is rightfully causing concern and anxiety by previously loyal supporters seeking fairer representation for Black, brown, women, and LGBTQ+ populations within [...]
There’s plenty brands can do to improve their social video presence.
The real game changers in everyday purchasing decisions are relatable figures—the moms living similar lifestyles with 30,000 engaged followers versus celebrities with 30 million.
Amid the chaos, social media managers kept their sense of humor.
Even with TikTok getting banned, it’s likely that its essence will persist in some form.
EOS and Duolingo are among those figuring out how to fill the TikTok-shaped hole in their social strategies.
Is there still time for Trump to do something?
There’s an opportunity for a reset—to not only capture the attention TikTok owns, but also to create content that is socially and morally responsible for this generation.
"I could have been a very troubled kid—if I had gotten to the early teen years without a father figure, I would have had no guardrails."
TikTok has become a major driver of readership and book sales for the book publishing industry and authors alike.
One thing is certain about influencer marketing this year: unstoppable growth.
If you haven’t seen this type of content, there’s a reason.
TikTok shared the year’s most memorable businesses, creators, cultural icons, moments, and trends on its platform in the U.K. with Wednesday’s release of Year on TikTok 2024.
The Influencer Analytics module gives brands a clear view of undeclared collaborations and their real impact.