PlasMedia Mobile Launches SMB Campaign Creator

PlasMedia_Mobile.jpg

PlasMedia Mobile has launched “Coupon Envy”, a web interface that allows small to medium sized local businesses create and manage mobile marketing campaigns. The company’s press release is heavy on fluff and light on specifics, but apparently the service provides basic reporting and response rate tracking, starting at $17 per week for 2500 text messages per month.

PlasMedia Mobile can’t possibly be pleased with their timing, now that Verizon has decided to kick in a three-cent-per-message charge, which dramatically alters the pricing structure for their new service. Nonetheless, if you’re a small retailer looking to dip your toe in mobile waters, here’s one new option.

Related Stories
Mediabistro Course

Social Media Metrics

Social Media MetricsStarting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach your how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!