PlasMedia Mobile Launches SMB Campaign Creator

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PlasMedia Mobile has launched “Coupon Envy”, a web interface that allows small to medium sized local businesses create and manage mobile marketing campaigns. The company’s press release is heavy on fluff and light on specifics, but apparently the service provides basic reporting and response rate tracking, starting at $17 per week for 2500 text messages per month.

PlasMedia Mobile can’t possibly be pleased with their timing, now that Verizon has decided to kick in a three-cent-per-message charge, which dramatically alters the pricing structure for their new service. Nonetheless, if you’re a small retailer looking to dip your toe in mobile waters, here’s one new option.

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