Playdom Gets $33M and Continues Pattern of Funding, Growing, Buying

Playdom LogoWe recently wrote about social gaming companies receiving funding, highlighting SGN’s success in securing $2m in funding from Tomorrow Ventures and Zynga supposedly raising $147m from Japan’s SoftBank amidst a competitive market. As the dust settles, another significant player announcing a round of funding is Playdom who just raised a $44m round from Bessemer, New World and Steamboat Ventures. Playdom has been quite active in the areas of acquisition, ramping up its efforts to position itself as one of the top social game publishers around.

Playdom is currently the largest social games publisher on MySpace in terms of installs and also seeing growth on Facebook with 37 MMAUs. In comparison, Zynga has 211 MMAUs, EA has 52 MMAUs, RockYou! 45 MMAUs and Crowdstar has 39 MMAUs. The average sticky factor of its games (DAU/MAU) is currently around 15%, less than the 25% sticky factor of Zynga. Playdom’s top games include Social City, Sorority Life, Mobsters and Tiki Resort, respectively. They’ve also released some new games over the past few months including Big City Life, Treetopia and their latest title Verdonia.

Playdom’s funding will be used to continue to grow their team and expand their international presence. Earlier this year in March Playdom acquired OffBeat Creations and invested $5m to acquire a stake in Argentinean based MetroGames. In April, they acquired Argentinean developer Three Melons (developer of games like Bola soccer) and Merscom, a branded game developer from North Carolina. Their latest acquisition was Acclaim, announced in May.

Playdom’s interest in expanding on to the international markets is spawned by the billions of potential non-English-speaking players in Europe and Asia. Plans have already been announced regarding the translation of some of their top games including Social City, Tiki Resort and Wild Ones to French, Italian, German and Spanish. Congratulations to the Playdom team on their accomplishment.

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