
PlayPhone, the mobile media company, announced a partnership with ClearSky Mobile Media to bring PlayPhone’s subscription content to ClearSky users. PlayPhone content includes music from all four major labels, video from Vivendi, Disney, and Sony Pictures, and a broad array of text-based subscriptions.
ClearSky already offers downloadable content a la carte to its carrier partners; under the new agreement, the same users can now sign up for subscriptions to the same content. Um, hooray? It’s all a little inside baseball for us, to be perfectly honest, but we’ll call ‘em as we see ‘em.





Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our 



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