nTelos Wireless has hooked up with mobile content provider PlayPhone to offer PlayPhone’s subscription-based offering to its customers. Under the partnership, the mobile carrier’s subscribers will have access to PlayPhone’s ringtones, games, videos, wallpaper and other content both on-deck and through the nTelos Web site.
According to PlayPhone founder and CEO Ron Czerny, the deal also makes PlayPhone “the first direct-to-consumer mobile content provider in the US to actually power a wireless carrier’s mobile entertainment offering.” Its catalog includes content Sony Music, Disney and Vivendi along with many other record labels, game publishers and media companies.





Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our 




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