All New Hampshire resident Henry Gribbohm wanted to do was win an XBox for his kids. Instead, he lost his life savings of $2,600 in a carnival game and walked away with nothing but a giant banana with dreadlocks.
CollegeHumor has turned to the internet to save the day. Right now, if you go to the website and “like” the post, the publishers will buy the banana from Mr. Gribbohm for $2,600 and give him the X-Box Kinect of his dreams. But they’ll need 26,000 Likes for the banana and 30,000 Likes for the XBox.
Math friends: for a major consumer brand, a Facebook Like is worth $174, according to this study. For ColllegeHumor, it is worth 10 cents.
Plus, explains the CollegeHumor team, “Henry gets his money back, we get to look like good Samaritans when really we just want a giant stuffed banana with dreads sitting in our office, commenters can be like ‘How Stoopid waz this guy SMH’, etc., so everybody wins!”