Podcast 50: Waze, ABC-7 LA & CarMageddon-A Discussion with Di-Ann Eisnor of Waze

Yesterday I wrote about how Waze, a social crowdsourced traffic information service and mobile app (iPhone, Android, BlackBerry) is teaming with KABC (aka ABC 7) in Los Angeles to try to deal with the traffic nightmare expected next week for what is being called Carmageddon. You can learn more about the planned weekend shutdown of the 405 freeway starting at 7pm PDT July 15 at this site sponsored by Waze:

The Carmageddon Resistance

Here’s what’s going to happen: The northbound 405 between the 10 and the 101 (10 miles), and southbound 405 between the 101 and Getty Center Drive ramps (4 miles) will be closed for 53 hours!

KABC TV Teaming with Social Traffic/Navigation Waze to Prepare for “carmageddon”

To learn more about how Waze’s crowdsourced nagivation service and mobile apps are going to participate in helping to provide traffic information during Carmageddon, I spoke with Di-Ann Eisnor, VP Platform & Partnerships for Waze. You can listen to our 20 minute conversation in Podcast 50 embedded below (and also available in iTunes as the “MobileViews Podcast.”

CORRECTION NOTE: In my July 5 blog, I said that Waze is powered by INRIX. Di-Ann told me that I was mistaken and that Waze is crowdsource powered. My apologies for not double-checking this.

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