Podcast Friday: Interview with Hussein Fazal, CEO of AdParlor

For this week’s Podcast Friday, I had the opportunity to sit down with Hussein Fazal, the CEO and co-founder of AdParlor. We discussed AdParlor’s current strategy, their brand new auction feature, Facebook credits and the future of social advertising and media. The full interview is below.
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Here are a few of the interesting points from the interview. I strongly recommend listening to it, as we cover a lot of ground and Hussein makes a series of interesting insights.

• Hussein clarifies the difference between incentivized and banner installs.
• AdParlor has pushed out over 5 million application installs.
• How will AdParlor’s new application install Auction System help advertisers and publishers?
• Synergies between AdParlor’s banner network and offer wall products
• We discuss which types of offers are win-win-win for advertisers, publishers and users.
• Facebook Credits: What effect will they have on the industry?
• What is the nature of the competition between AdParlor and other advertising companies?

As a note, this is the first entry in “Podcast Friday”, a weekly audio podcast that will range from interviews to feature analysis on different topics. Tune in next Friday!

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.