In the 2008 Presidential Election, Barack Obama changed the face of politics. Obama’s campaign tapped into social media to mobilize supporters and raise funds in a way that the world had never seen before. A new infographic from MDG Advertising takes a look at how social media played into fundraising in the 2008 elections and what we can expect on the political fundraising front in 2012.
The infographic, ‘Political Fundraising In The Social Media Era,’ takes a look at how, in 2008, “By mobilizing a multi-channel campaign that emphasized social media, [Obama] was able to amass a slew of small donations that overshadowed his competitors and candidates from the 2004 election in pre-nomination contributions.” They analyze Obama’s 2008 online fundraising campaign and why it worked so well.
The infographic also takes a look at why social users are ripe for fundraising. Did you know that social network users are more politically engaged than non-social network users? Social media cause supporters are twice as likely to volunteer their time, four times more likely to encourage others to contact political representatives and five times more likely to recruit others to join their cause then offline supporters are.
Check out the full infographic below to find out more about the 2008 election, stats about social media cause supporters and what we can expect from social media political fundraising in 2012. Do these stats surprise you?
Megan O’Neill is the resident web video enthusiast here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.