The 2012 Election season is starting to heat up and, just in time, Google has released some interesting statistics in infographic form that reveal, without a shadow of a doubt, that the way politicians need to campaign is changing. The last election proved that gone are the days where politicians can get by on TV ads, and Google asserts that, in the coming election, tablets, mobile devices and personal computers will play a bigger role than ever.
The infographic, Four Screens To Victory, was released as part of a Google campaign by the same name designed to help candidates spread awareness about their campaigns across four screens—television, mobile devices, tablets and personal computers.
David Kaufman of the Google Politics and Elections Team writes, “Access to political information no longer comes from one place – or one screen. In just the four years since the last presidential election, the continued growth of the web and the proliferation of mobile devices has radically transformed when, where, and how voters access political information.”
The infographic reveals the following interesting statistics about how voters are accessing political news and information:
- In a recent study, close to 1/3 of likely voters nationwide said they had not watched TV in the past week.
- On average, 1/3 of people who see a campaign ad on YouTube have not seen it on TV.
- Adults spend more media time on mobile than newspapers and magazines combined.
- 24% of campaign donors rely on mobile election information.
- 68% of voters use the internet as their primary source of information on political candidates and issues.
Check out the full infographic below and let us know what you think. What’s your primary source for getting information about politics?
Megan O’Neill is the resident web video enthusiast here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.