‘Posthuman’ Director on Fundraising Without A Crowdfunding Platform

The creators of “Posthuman,” a feature length indie teenage superhero film that is currently in production, have turned to the Internet to raise money to make the project happen.  But instead of going the popular route of using a crowdfunding platform like Kickstarter or Indiegogo, they’re doing it on their own.  I had the opportunity to speak with director Kyle Roberts to find out how they’re making it happen.

Posthuman is a pretty cool project—DC comics writer Sterling Gates wrote the screenplay, Marvel comics artist Javier Saltares is drawing a prequel comic book, the film is being shot on RED Epic, which is the same camera used to shoot “The Amazing Spider Man”—it’s a pretty massive production, which is why they’ve reached out to friends and fans to help fund it.  But, as I mentioned, instead of turning fans via Kickstarter or Indiegogo the creators of “Posthuman” are raising money on their own website.

The setup is similar to an Indiegogo or Kickstarter campaign—there are various perks depending on the amount of money you donate ($10 or more gets you a digital download of the prequel comic book and your name in the credits, $25 gets you an early link to each installment before it’s released and a download of the soundtrack, $50 gets you a t-shirt and “Superpower Button Pack”, and $75 gets you all of the above plus a signed physical copy of the comic book).

Roberts explains, “People can donate whenever…directly through PayPal.  We set that up so when people donate they can have the assurance that 100 percent of their donation is going to the project, instead of a percentage going to a third party crowd funding site.”  The project begins shooting in March so, Roberts says, “we’d like as many donations as we can get by the end of February…but if people donate after there are still, of course, needs for postproduction as well.”

In addition to accepting donations on their website, “Posthuman” is also fundraising in more traditional ways.  Roberts told me, “We’ve done two benefit concerts where we had local artists perform, we had digital billboards in OKC donated to us, and we had a big banquet…The banquet we had was the single most beneficial thing we could do.  We spent about a month and a half prepping for it, made a deal with a well-known executive chef in town and promoted it big-time.  We sold out the event, with 300 people attending, sold out of our wine pull in 30 minutes of opening the doors and all silent auction items were sold.  We had a great host, showcased a test scene we had created and I talked a little bit about why I am so passionate about the project.”

Check out the “Posthuman” trailer and let us know what you think about this method of fundraising, as opposed to platforms like Kickstarter and Indiegogo, in the comments below.

Megan O’Neill is the resident web video expert here at Social Times.  Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.

Related Stories
Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts!  Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!