Canadian English-language newspaper publisher Postmedia Network launched iPad apps for 10 of its newspapers, with features including: Heat Map, which allows readers to see the most popular stories in their neighborhoods; My Articles, the ability to save and store content; sharing and commenting via Facebook, Twitter, and email; and high-resolution photos and galleries.
The 10 newspapers are: The Vancouver Sun, Times Colonist (Victoria), The Province (Vancouver), the Calgary Herald, the Edmonton Journal, the Leader-Post (Regina), The StarPhoenix (Saskatoon), the Ottawa Citizen, The Windsor Star, and The Gazette (Montreal). All of the apps are available free-of-charge.
Postmedia Network executive vice president of digital media Malcolm Kirk said in a statement:
This is the latest step in our digital-first strategy. By combining innovative technology with our newspapers’ compelling content, we are proud to invite our readers to experience the latest innovation in Canadian publishing, on iPad. The new apps also give our advertisers an opportunity to reach their target audiences in dynamic new ways.
The look and feel is very much like a newspaper — it’s comfortable. But it integrates a lot of the best things about the Web, like photo galleries and social interaction. So not only are you enjoying a newspaper-like experience, but you can have a conversation with the other people reading the story. It’s really the comfort of your newspaper meets the power and versatility of the Web.
Senior VP of content Scott Anderson told The Gazette:
This isn’t the newspaper on an iPad: This is an iPad edition with content tailored to take advantage of the technology.
And Kirk told The Gazette:
Products like the iPad and smart phones allow you to target new audiences. But it’s also a symbol and a way to highlight the kind of innovative technology and compelling content our company is producing. We are more now than just a printed edition of your daily newspaper. The iPad really offers a strong visual experience, which the newspaper lends itself very, very effectively to. I think many people will tell you reading a newspaper is an enjoyable thing. So, now we’re offering that through a new platform.