Power.com Wants to Aggregate Your Social Networking Activities

With a killer name and a great business platform to boot, what could possibly hinder social network aggregator/start page/social network site Power.com from conquering the web 2.0 environment? We certainly could not think of anything. Power.com could very well make it big as it makes its way to the U.S. social networking fans.

Power.com’s humbler beginnings

Power.com started a year ago in Brazil, after its founder Steve Bachani failed to make it big with his first dot com outing, the virtual currency site Qool.com. When it took off in Brazil, Power.com tied up with Brazil’s top social networking site Orkut.com. Orkut users have embraced what Power.com has to offer since it let them send messages to multiple Orkut friends as recipients. With only a year of existence and with the userbase of Orkut, Power.com managed to gain around 3 million monthly site visitors and 5 million registered users.

Now, Power.com is opening its doors to U.S. after Mr. Vachani have made sure that everything is perfect before Power.com goes international.

What Power.com Offers

There are many ways to interpret Power.com’s services. It could be a start page for your social networking sites, in case you maintain various accounts in Facebook, MySpace, Hi5, Orkut, MSN and more. It could also be considers as a dashboard for all your accounts in those sites.

To understand what it does fully, and if you don’t mind letting Power.com access your social networking accounts, you may wish to crete your Power.com profile. Once you have a profile, you can log-in to the Power.com site and you will be brought to your Power.com profile. From there you can let Power.com connect your social networking account to your Power.com account and as soon as you do so, Power.com will display your profile inside the Power.com interface.

It seems pretty simple and yet could be a useful tool, especially if you have accounts in various social networking sites. You can even read and respond to messages from your Power.com account without going into a particular social networking sites.

Although this may earn the ire of the social networks, we got to admit that it’s a pretty cool service. Hopefully, social networking sites would accept it and don’t think of the negative effect of Power.com to their sites. This would definitely affect the page views of the social networks as their users would no longer have to visit their site to check on updates.

In a NYT report, Mr. Vachani said he wants Power.com to be the center of web 2.0.

“We’re creating an operating system for all applications for all places.”

While this may seem a pretty sleek idea and concept, Mr. Vachani should have prepared himself and Power.com for the hatred and scrutiny that it will get from the major social networking sites that it aggregates.

As for us users, hopefully Power.com expand to other services as well.

Related Stories
Mediabistro Course

Pinterest Marketing

Pinterest MarketingPin your way to a wider audience! Starting December 1, work with the VP of Marketing at SheKnows to learn how to leverage Pinterest for your brand. In this course, you'll learn how to create a Pinterest Playbook to develop and measure your marketing strategy, grow a follower base, run an effective contest, and stay updated on the best practices for this platform. Register now!