Pre-Teen Cell Phone Use on the Rise

According to a new MediaPost article, pre-teens are more connected than ever before, thanks to a rise in mobile phone use.

The Nielsen Company released the findings of an in-depth study on the mobile media and cross-media behavior of U.S. tweens (ages 8-12). The report estimates that 35% of tweens own a mobile phone, 20% of tweens have used text messaging, and 21% of tweens have used ring & answer tones, the article said.

Pre-teens are also interested in mobile media content, such as Internet access, games, wallpaper, and music, though texting and ringtones remain the top draws for tweens.

More Than One-Third Of U.S. Pre-Teens Have A Mobile Phone [MediaPost]

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