Project Runway Boosts MyLifetime.com, Dominates Twitter

Thursday night’s premiere episode of the sixth season of Project Runway is already a hit for MyLifetime.com, and the site hasn’t even started streaming full episodes of the fashion-design reality competition yet.

Lifetime Digital said MyLifetime.com posted its highest-ever number of unique visitors (454,000) and visits (558,000), as well as more than 4.6 million page views, according to online tracking by Lifetime Internal Web Logs (Omniture).

The company added that “Project Runway” and “#projectrunway” were the top two trending topics on Twitter during the 10 p.m. ET hour Thursday.

Lifetime will make episodes of Project Runway available for on-demand streaming Saturday mornings, after they premiere on the cable network Thursday night and encore Friday night.

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