Publisher Brings Book Stories To The Facebook Wall To Encourage Reading

These days many young people are so preoccupied with Facebook, Twitter, YouTube and other online distractions that they are losing interest in reading books.  Portuguese book publisher Leya wanted to find a way to change that and get people interested in reading once again.  The solution?  Leya thought, why not bring books to the Facebook walls of potential readers.  They launched a campaign called Fbooks, telling book stories interactively on Facebook.

Sounds neat right?  But how does it work?  Basically, they create Facebook profiles for each character in the book and invite people to become friends with them.  When you become friends with a character you can see their status updates, interests, likes and more.  Story’s dialogues are then told by the characters via wall posts, relationship status changes and more.  If there is a location in the book, fans can check it out on Google Street View.  If there is a song in the book, fans can listen via a link to a YouTube video.  If a real person shows up in a book, a link to a Wikipedia article on the person will help fans learn more about that character.

In a case study video, embedded below, Leya illustrates how Fbooks work using the book ‘The Good Winter.’  According to the case study, not only did a lot of fans follow the story, but sales of ‘Good Winter’ went up as well, thanks to the campaign.

Check out the video below to find out more about Fbooks and let us know what you think in the comments.  I’m a little skeptical about how these Fbooks will flow.  After all, not everything comes up in your Facebook News Feed.  But if this really works, I think it could be awesome.

Do you think this is a good way to get Facebookers back into reading?  Would you follow a book on Facebook?

Check out Jackie Cohen’s post on AllFacebook.com about Fbooks as well and let us know what you think!

Megan O’Neill is the resident web video enthusiast here at Social Times.  Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.

Related Stories
Mediabistro Course

Content Marketing 101

Content Marketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you how to create, distribute, and measure the success of your brand's content! Sign-up before November 10 to get $50 OFF with early bird pricing. Register now!