Hi ThinkMobile readers - all the great mobile apps, devices and reviews are now a part of mediabistro's SocialTimes.com. Thanks for reading!

Qualcomm Shuttering FLO TV By Year's End. What Will Happen to the Former UHF Channel 55 Spectrum?

I never could figure out what market segment Flo TV appealed to. But, I was curious enough to speak with its Head of Programming, Jonathan Barzilay, back in August 2009 (podcast recording embedded above). Flo TV required a special chipset (made by Qualcomm who owns Flo TV) that was only available in a relatively small number of feature phones. Flo TV apparently never found a large enough market segment. Qualcomm announced it will shutdown the service by the end of the year.

Unable To Find A Better Exit, Qualcomm Cancels Consumer-Direct FLO TV

The big question now is what happens to the chunk of the spectrum, bought by Qualcomm, that was used for Flo TV’s video transmission. It uses the spectrum formerly occupied by analog UHF TV channel 55. Qualcomm seems to own it nationwide. Will they use it for something else now?

Related Stories
Mediabistro Course

Social Media 201

Social Media 201Starting October 13Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!