Qualcomm released their Augmented Reality (AR) Software Development Kit (SDK) for Android last summer along with a $200K developer challenge.
Numerous Android phones use Qualcomm’s Snapdragon processor. So, a way to show off its capabilities was a natural fit for the SDK and the challenge. All Things Digital reports that Qualcomm is making a somewhat unusual move to provide an AR SDK for the iPhone (which uses Apple’s own processor) later this year.
You can see examples of Android AR apps created using Qualcomm’s SDK in the Developer Challenge 2010 sizzle reel below.
Video courtesy of QUALCOMMVlog