Qualcomm released their Augmented Reality (AR) Software Development Kit (SDK) for Android last summer along with a $200K developer challenge.

Qualcomm Announces Augmented Reality SDK for Android & $200K AR Developer Challenge

Numerous Android phones use Qualcomm’s Snapdragon processor. So, a way to show off its capabilities was a natural fit for the SDK and the challenge. All Things Digital reports that Qualcomm is making a somewhat unusual move to provide an AR SDK for the iPhone (which uses Apple’s own processor) later this year.

Qualcomm Bringing Augmented Reality Software Kit to the iPhone

You can see examples of Android AR apps created using Qualcomm’s SDK in the Developer Challenge 2010 sizzle reel below.


Video courtesy of QUALCOMMVlog