Hi AppNewser readers - we're now a part of Mediabistro's SocialTimes.com. For more great App news, reviews, guides and tips, head over to InsideMobileApps.

Qualcomm’s Mirasol Display Isn’t Coming Anytime Soon

Back in January Qualcomm demonstrated an amazing eReader screen called Mirasol, which has the battery life of EInk but is full color and can also play video. The above video from Engadget shows it in more detail. Amazon is testing the new screen, but don’t expect to see it in a Kindle anytime soon.

ZDNET reports: “Indeed, Amazon is testing color screens in its labs and reportedly were playing with Mirasol. The official line from Amazon, which was handed out with a quick demo of the latest Kindle a few weeks ago, is that color screens just aren’t ready for prime time. Apparently, the screens are ready for the big time, but the supply chain isn’t.”

Steve Mollenkopf
, executive vice president of Qualcomm’s CDMA Technologies, told ZDNET: “The product itself has been getting pretty positive feedback from customers, and now the problem is really how do you build it. And I think we need to get that figured out and advise you guys as to when you should think about that being a significant business. But we’re positive on how it looks. I think it’s a little early for us to be guiding you to a particular revenue target and things like that, but I think we’ll be in a better position to do that in the upcoming months.”

It might have been a little too soon to tease us with the technology since it is not even in production. The Digital Reader blogger Nate the Great points out: “The mind boggles. They’ve been saying that the Mirasol screen was going to be on a device this year. I don’t know how many people they’ve told that to (including me). Now it’s not even in production!?!”

Related Stories
Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Register now!