Quepasa Partners With Viximo to Integrate Social Games

Quepasa, a social network specializing in Latino demographics, has announced a partnership with Viximo to bring social games and applications to the Quepasa.com social network’s 12 million users. Included in the integration is the “SnapMeUp” game that allows players to buy, sell and trade photos of their friends to gain profits from the most popular photos.

By leveraging Quepasa’s OpenSocial framework, the two companies plan to provide additional social games and applications as they are added to the Viximo portfolio in an effort to keep users engaged and help Quepasa maximize revenue. The SnapMeUp game seems like the popular Facebook game, Friends for Sale, which we reviewed positively as a great social experience. Certainly, time will tell whether the game is successful.

“We anticipate ‘SnapMeUp’ will be a highly engaging application for Quepasa.com members and expect the competitive spirit of our Latino community will drive usage and demand for the social game,” said John Abbott, chief executive officer of Quepasa. “Our partnership with Viximo demonstrates Quepasa’s commitment to bringing entertaining, authentic and up-to-date content to our dedicated community.”

This deal is an important one for Viximo, who pride themselves on providing social websites with everything they need to implement a virtual goods business including micro-transaction payments, analytics, virtual currency, and white label social applications and games. The fact that such a large social network is implementing their services means the tools are useful, and time will tell how well this converts into profits for Quepasa.

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