Msnbc.com and Zumobi announced the launch of The Rachel Maddow Show application for the iPhone and iPod touch. The free app — available here — has videos and photos, and allows users to easily access and respond to Rachel’s Twitter updates. “Rachel Maddow’s audience is young, sophisticated and connected,” said Randy Stearns, Deputy Editor, msnbc.com.
While Maddow’s TV audience has been declining over the past several weeks, setting an all-time low earlier this week, she out-rated CNN’s “Larry King Live” in April in A25-54 demo viewers. The Rachel Maddow show can be seen weeknights on MSNBC at 9pmET.