Rachel Sterne: New York City’s First Chief Digital Officer

New York City named its first-ever chief digital officer: Rachel Sterne, founder of citizen news site GroundReport and digital strategy firm Upward Strategy, CNET reported.

Sterne will leave both companies to take on her new role, in which she will be tasked with aiding the city government with its use of digital technology to communicate with residents, as well as bringing social media and other tools to municipal agencies, negotiating partnerships, and serving as a representative of the technology community to the government, according to CNET, which added that one of her first missions will likely be an overhaul of NYC.gov to make it more user-friendly and add resources.

“My goal in this role is to help the world’s greatest city become the world’s most innovative city through online and mobile technologies that help citizens and enhance the quality of services,” Sterne said in a statement.

Related Stories
Mediabistro Course

Pinterest Marketing

Pinterest MarketingPin your way to a wider audience! Starting December 1, work with the VP of Marketing at SheKnows to learn how to leverage Pinterest for your brand. In this course, you'll learn how to create a Pinterest Playbook to develop and measure your marketing strategy, grow a follower base, run an effective contest, and stay updated on the best practices for this platform. Register now!