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“We need new revenue streams,” said publisher of the Random House Publishing GroupGina Centrello to The Wall Street Journal in an article about the publishers plans to create books based on popular video games and to shop story lines to video game developers.

Random House is apparently shopping two such story lines around already, “one a fantasy adventure and the other a horror thriller. Each of the proposed games has a cast of characters, suggested stories, and an analysis of the type of gamer in mind,” according to the WSJ.

The article also reports that 15 RH employees are involved in this new effort, many with prior video game experience. Hmmm. These crazy publishers are getting into all kinds of new things. Next thing you know, HarperCollins will offer to come over and cook dinner.