Publishing house Random House has partnered with Flipboard as the first book publisher to curate content for the news curation app.
The partnership launches with two custom digital magazines dedicated to authors — one curated by novelist Margaret Atwood and the second about the works of author George R.R. Martin curated by Westeros.org. Atwood’s digital publication is called MaddAddam’s World. Both include new writing from each author, along with lots of images chosen by the authors. Atwood’s Flipboard is based on her new novel MaddAddamm, and Martin’s is a collection of all things related to the author’s worlds.
These Random House publications are included in sections curated by Flipboard’s editorial team. App users can discover the magazine in sections including: books, culture, tech, and Flipboard picks. In addition, Flipboard is promoting the new publications with an exclusive “Red Couch” interview with Random House authors including Atwood.