
Last month, Boston-based MobileSphere launched a ‘straight-to-voicemail’ service called Slydial that lets you leave a message for someone without having to run the risk of them actually picking up the phone and answering your call. Callers can either listen to a short ad and then do it for free, or pay 15 cents to skip the ad.
RCR Wireless News just reviewed the service, saying that it’s a great idea and “works exactly as its supposed to.” However, they also said that this is something you can already do for free, and without listening to an ad either: “Most carriers offer a ‘backdoor’ number that takes you directly to someone’s voicemail. Also, most voicemail recordings offer a ‘send a message’ option with the same Slydial process.” Kind of takes the fun out of it.





Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our 




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