In a move to bridge the gap between physical and digital magazines, MAZ, a digital platform for magazine publishers, has added a Pinterest sharing tool to its “clippings” feature.
The feature essentially takes the art of the tear sheet and makes it digital. Using the feature, magazine readers can digitally “rip” a page out of a magazine and instead of hanging it on their wall as they did in the old days, they can hang it on their Pinterest inboard. The tool lets users rip the whole page or a portion of it. It already has share-to-email, Twitter, and Facebook functionality.
This Pinterest update will be added automatically to all of the apps in the MAZ library, which includes apps for the magazines Inc., Bust, 20/20 Magazine and Free Surf, among others.