Reader’s Digest Association Going Global

The Reader’s Digest Association is thinking global. The company announced the rollout of a new global Web platform, developed by its RDA Interactive digital team, in more than 40 international markets. The new platform rolled out in the Netherlands in August and is set to debut in China this week, to be followed by Portugal, Spain, Belgium (French and Flemish), Germany, Austria, Switzerland, Russia, Romania, France, India, Singapore, Malaysia, the Philippines, Hong Kong, Brazil, Australia and others.

RDA said its flagship site in the United States has seen unique visitors rise 82% to 2.5 million and total page views skyrocket 102% to 12 million versus last year, adding that digital advertising revenues were up more than 60% with over 40 new advertisers, including Proctor & Gamble, Campbell’s, Unilever and Frito Lay.

Reader’s Digest Community president Eva Dillon said:

As one of the world’s largest producers of original content, Reader’s Digest continues its transformation in creating a global brand experience online. This new platform allows each of our international markets to focus on driving digital revenue via advertising sales and e-commerce and creates a compelling online experience for new and existing customers.

And RDA senior vice president and chief marketing officer Amy Radin added:

We have a wealth of high-quality content from our magazines and books and now have the ability to truly optimize this for the digital medium. The new global platform gives us the ability to create Web original content, encourage user-submitted content and also explore new content mediums such as video.

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