Recording Artists Turning to Mobile

Performing artists are increasingly looking to mobile to prop up flagging recorded music revenues, with record labels increasingly being left out of the loop, according to a new RCR Wireless News report:

“Digital offerings such as ringtones and online, full-track downloads have failed to offset ‘freefalling CD sales,’ according to a report released last week by eMarketer. And the downturn will continue, the market research firm predicted, with worldwide spending on recorded music falling 16% from 2006 to 2011.”

The report goes on to list some recent mobile music initiatives from specific artists, such as the Kylie Minogue social networking site we covered a few weeks ago, and a new Mozes-powered campaign for the band Drop Dead, Gorgeous.

Music on the move [RCR Wireless News]

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.