Reddit Partners With YouTube to Bring Video to Site

The vibrant social news site Reddit said today that it had partnered with YouTube to deliver  original videos based on the site’s features.

Reddit launched three videos that stem from its “Explain Like I’m Five” feature, first reported in an exclusive interview general manager Erik Martin gave The Hollywood Reporter.

The social news site has retained a vibrant following despite a visual layout that has remained virtually unchanged since it launched.

YouTube helped fund the initial mini-series of three videos, which explain the stock market, the political situation in Syria and the writings of Friedrich Nietzche.

“For us, it’s more about encouraging the Reddit community and bigger community of producers, filmmakers and animators out there to create content, video, web series, shows … based on Reddit content,” Martin told The Hollywood Reporter.

Martin indicated that Reddit’s decision on whether to fund more original video production will depend on the response to the first set.

Related Stories
Mediabistro Course

Social Media Metrics

Social Media MetricsStarting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach your how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!